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From Dummy To Genius: Tips for Social Media Metrics
Date: May 24, 2012
Presenter(s): Leslie Potson
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts.
The Virtual Executive: How to Act Like a CEO Online and Offline
Date: June 7, 2012
Presenter(s): Debra Benton, Author and Executive Trainer
Master digital platforms to deliver powerful messages and build your personal brand. Debra Benton teaches you everything you need to know to navigate today's seemingly endless choices of social media and virtual communication tools in order to stay relevant in a sea of competition.
Our Newest E-books
Our FREE social media e-book series helps meet your needs and gain valuable insight into channel best practices and opportunities for leveraging social media. We encourage you to share these resources with your teams!
- Actionable Social Analytics: From Social Media Metrics to Business Insights
- Social Engagement: How to Crack the Code of Social Interaction
- Social Commerce Lessons: The 6 Social Principles that Increase Sales
- The State of Social Media Marketing
- 2012 Social Marketing & New Media Predictions
- How to Audit Your Social Marketing Efforts
Social Media Marketing Book Club
We have partnered with premier authors and publishers to bring social media learning to the next level. At least once a month (if not more), we will bring a chapter from a hot social media learning book to you for free! We encourage you to share these learning pieces with your colleagues -- and check back often, there is more to come!
- The Shopper Economy - Download Chapter 1
- Return on Influence - Download Chapter 1
- Social Media Analytics - Download Chapter 9
- Likeable Social Media - Download Chapter 1
From InformationWeek: How Comcast Leverages The Hub For Social Media Success
From Mashable: Social Media Marketing By The Numbers, Sponsored By Awareness, Inc.
From SocialTimes.com: What Every Social Media Marketer Should Know About The Awareness Social Marketing Hub