About Us

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonalds, Procter and Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Note

Awareness used to be called "iUpload." We changed the company's name in July 2007 because we wanted a name that better reflects the value proposition of the company. We hired a firm to help us, and when they interviewed our customers they kept saying that the online communities we built for them gave them a better "awareness" of what their customers were doing, what their employees were thinking, what their prospects wanted, etc. The word kept coming up over and over again, and it just seemed obvious that the right name for the company should be "Awareness." You might find "iUpload" still mentioned in some places on the Web and in reports, but it's referring to the company now known as "Awareness."