About Us

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Note

Awareness used to be called "iUpload." We changed the company's name in July 2007 because we wanted a name that better reflects the value proposition of the company. We hired a firm to help us, and when they interviewed our customers they kept saying that the online communities we built for them gave them a better "awareness" of what their customers were doing, what their employees were thinking, what their prospects wanted, etc. The word kept coming up over and over again, and it just seemed obvious that the right name for the company should be "Awareness." You might find "iUpload" still mentioned in some places on the Web and in reports, but it's referring to the company now known as "Awareness."