2010
MWD Advisors by Angela Ashenden
July 28, 2010 - Online communities vendor profile: Awareness Inc.
"As one of the most high-profile start-ups in the online communities software market, Awareness Inc. focuses on supporting organisations' social media marketing activities through a combination of online communities and social media channel management capabilities."
NETWORKWORLD by Mark Gibbs
July 20, 2010 - foursquare Perspectives and the future of marketing
Mark Gibbs of NETWORKWORLD outlines the role foursquare Perspectives plays in the future of marketing by saying, "...mash this real world data [from Awareness' foursquare Perspectives] on user behavior with data from other social networking services, add in engagement with the revealed movers and shakers, tie the insights into advertising and promotion programs, and you've got a whole new way of analyzing and strategizing your products and services. Welcome to the future of marketing."
Dialogue by Tyson Goodridge
July 14, 2010 - Should your business be on foursquare? Let’s get some PERSPECTIVE…
Tyson conducts a pro/con-type analysis -- with some great next steps for marketers -- of whether or not your brand should be on foursquare based on the fact that 2010 is the year of geo-location, and now the name “foursquare” (the business leader in this space) is creeping across the desks of CMO’s and marketing types around the world.
ReadWriteWeb.com by Sponsored Post
July 13, 2010 - Understanding Your Visual and Voice Brands
"Digital technology in marketing is no longer a new concept, and social media platforms are being used more and more often. We all get that. What's still developing is how these new social media channels affect your brand."
TechVibes.com by Soniya Monga
July 12, 2010 - Shoot for the enterprise, and even if you miss, will you land amongst the consumer?
"Perspectives, developed by Awareness Inc., which aggregates the who, where and why of consumer penetration with regards to their location, could potentially spearhead the shift that validates Foursquare as a serious tool for marketing and business, as it easily outlines the value of location based monitoring."
JamieBeckland.com by Jamie Beckland
July 8, 2010 - Awareness Shifts From Campaign to Engagement Model
"In a sign of how fast the industry is moving, even before the final report was released, Awareness had made a major move to shift their platform and allow for a much broader range of marketing and engagement activities on their platform. This brings a lot of relevance to a strong platform for corporate marketers."
SarahWallace.com by Sarah Wallace
July 8, 2010 - Free tool helps identify brand trends on foursquare
"The foursquare Perspectives tool reports key statistics such as total venues, total check-ins, unique visitors and total mayorships, and presents that data through comprehensive charts, graphs and maps to help marketers easily visualize key market trends among Foursquare locations."
This is the Technology Stone Age by Walter Elly
July 7, 2010 - Zen and the art of foursquare analytics
Walter Elly, a foursquare enthusiast explores the new Perspectives tool and sees it as an opportunity to, "...possibly get brands to pay more attention to foursquare and to start maximizing the value of the foursquare opportunity they’ve got in front of them."
About foursquare by Chris Thompson
July 7, 2010 - Awareness, Inc. launches foursquare Perspectives brand search tool
Chris Thompson looks at how brands can benefit from the data presented by the new Awareness foursquare Perspectives tool. He discusses Walmart as an example and emphasizes, "These are some very powerful stats that could help brand managers know where to target their location-based marketing and give them more insight into how customers are interacting with their brands on foursquare."
Social Times by Neil Glassman
July 7, 2010 - Awareness Lets You Know If Your Brand Rocks on foursquare
Social Times covers the announcement of the Awareness powered foursquare Perspectives -- complete with screen shots and a Starbucks example.
Selland Capital by Chris Selland
July 7, 2010 - foursquare the Last Mile for Retailers
In his post, Chris Selland, discusses the need for Retailers to manage the ‘in-person’ channel and the role tools like Awareness' new foursquare Perspectives tool will play in managing those more personal relationships.
Mashable by Jennifer Van Grove
June 17, 2010 - Manage Your Brand’s Social Media Presence with One App
In Mashable's Spark of Genius series, Jennifer Van Grove emphasizes how large brands can utilize the Awareness Social Marketing Hub to "...make the social media management and tracking responsibilities manageable for large enterprise organizations. The platform does so by presenting users with the ability to create content — photos, blog posts, video, files — and automatically post it to all or select social sites with just a few clicks."
Sarah Wallace
May 27, 2010 - My Take Away From Eat, Drink, Be Social
Sarah Wallace covers the highlights and her takeaways from the Eat, Drink, Be Social event.
BostInnovation by Marissa Lowman
May 24, 2010 - Eat, Drink, and Be Social Bringing Together Local and National Tech Foodies
Marissa Lowman of BostInnovation covered the Eat, Drink, and Be Social symposium that brought together thought leaders from all over the country interested in the intersection of the Internet and food.
Edelman Digital by David Armano
May 21, 2010 - Friday Five: Macro Trends To Watch
Edelman Digitals, David Armano, presents five macro trends to watch. One of which is, "Social Media Infrastructure, Scale & Integration," in which Awareness, Inc. is highlighted as offering a solution to the problem of managing a brand’s content across several social networks.
Mashable by Christina Warren
May 17, 2010 - Which Department Owns Social Media?
Mashable writer, Christina Warren, explores how businesses are classifying social media and why the classification even matters. Social Media can be used in so many different ways, and fits into many traditional departmental hierarchies, that the decision on ownership is often complex.
Mashable by Jennifer Van Grove
May 11, 2010 - Top 5 Social Media Tips for C-Suite Execs
Jennifer Van Grove of Mashable gathered up expert advice from Tim Bray of Google (Google), Guy Kawasaki of Alltop (formerly Apple), Doug Ulman of Livestrong, John Battelle of Federated Media and Steve Rubel of Edelman on the why and the how when it comes to C-level executives and social media. Their tips and advice range from practice to crucial and point to the need for C-suite executives of this generation to heed social media.
Business Review Canada by John T. Connelly
May 5, 2010 - New Social Media Marketing Software for Executives
Business Review Canada's John T. Connelly describes how Canadian marketing executives can turn to a new social media marketing software to measure and centralize multiple channels using the Awareness Social Marketing Hub.
Mashable by Jennifer Van Grove
May 5, 2010 - Social Enterprise: 5 Tips for Getting Execs on Board
Jennifer Van Grove of Mashable spells out 5 expert tips and strategies for moving from talk to action, and advice to help you secure the ever elusive executive buy-in.
PR News by Scott Van Camp
April 26, 2010 - Getting the Big Picture: Seeing Paradise by The Social Media Dashboard Light
In this article, Scott Van Camp explores the importance of reporting functionality and dashboards that provide insight into all enterprise social media efforts across channels. Comments by Mike Lewis, Vice President of Marketing at Awareness.
Web Strategy by Jeremiah Owyang
March 19, 2010 - List of Social Media Management Systems (SMMS)
Jeremiah Owyang, an analyst from Altimeter group, outlines the benefits or Social Media Management Systems (SMMS) and positions the new Awareness Social Marketing Hub at the head of the pack.
USA TODAY
March 18, 2010 - USA TODAY is Serious...about Social Media Marketing
USA TODAY's Digital Marketing group announced their decision to sign on as an earlier adopter of The Awareness Social Marketing Hub and details their reasons behind the decision.
InternetNews.com / Datamation
March 15, 2010 - Awareness Console Helps Biz Manage Social Networks
David Needle, of InternetNews.com, comments on his recent demo of The Awareness Social Marketing Hub (with comments by Forrester Research Social Media Analyst Auggie Ray who says, "The value in what Awareness is offering is that it allows you to manage and listen to consumers' thoughts across many channels.")
360i
March 12, 2010 - 360i Takes You Behind the Scenes at SXSW
Dave Carter, Awareness CTO, was interviewed by David Berkowitz of 360i regarding the Social Marketing Hub
ZDNet
March 11, 2010 - SXSW preview: Social business content management made easier
Jennifer Leggio discusses how "the Social Marketing Hub could be a game changer for managing social business content."
2009
No Jitter
February 2009 - Dave Carter talks with No Jitter about Social Media for the Enterprise
Dave discusses eight ways in which firms use social media for outward facing communications...
DMNews
February 2009 - Sony Electronics joins with Awareness for new social network effort
Sony Electronics has expanded its corporate blog to debut a new social networking platform for customers looking to connect around its products...
Forrester Research
January 2009 - Top Social Computing Predictions For 2009
Forrester mentions Awareness in recently released report...
InternetNews
January 2009 - Social Networks Built to Order
Social media expert Charlene Li of the the Altimeter Group credits Awareness for breaking out specific segments...
VentureBeat
January 2009 - VentureBeat talks about Awareness
Basically, rather than offering a standard social networking website, or building a site from scratch, Awareness has created eight templates that reflect the varying goals of community sites...
2008
CNN
October 2008 - CNN talks about Awareness
In a recent story by CNN they state that this year businesses are expected to spend more than $250 million on social networking tools geared towards them, from vendors like Awareness according to research firm Forrester.
CMS Wire
August 2008 - Awareness Featured in CMS Wire
CMS Wire talks about social media with Awareness and notes that its a company and a solution that enterprises need to evaluate if they want to truly engage their customers and employees.
Information Advisor
June 2008 - Enterprise 2.0: Is it Knowledge Management by Another Name?
Information Advisor examines the Awareness offering and talks to Sg2—an early user of its product in this quarter's supplement.
ReadWriteWeb
June 10, 2008 - SharePoint To Run Enterprise 2.0?
Nine companies are saying "yes," having recently launched Enterprise 2.0 offerings that integrate with SharePoint technology.
Computerworld
June 9, 2008 - Microsoft, other firms take aim at Enterprise 2.0 market with new tools
The goal: meld corporate data with social networks, mashups
eWeek
June 9, 2008 - Social Software Snuggles Up to Microsoft SharePoint
Awareness, WorkLight and NewsGator are promoting integration with Microsoft's highly successful SharePoint platform.
Microsoft
June 9, 2008 - Microsoft Office SharePoint Server 2007 Continues to Emerge as Enterprise 2.0 Platform of Choice
Microsoft Corp., a leading provider of social-computing tools and technologies, today announced ongoing commitment from partners and customers who continue to adopt Microsoft Office SharePoint Server 2007 as the platform for social-computing.
ReadWriteWeb
April 20, 2008 - Enterprise 2.0 To Become a $4.6 Billion Industry By 2013
A new report released today by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.
FASTforward blog
February 26, 2008 - Awareness Research on Enterprise 2.0 Adoption
"I received a useful report from Awareness on adoption trends for web 2.0 tools within the enterprise. In an email survey they found that 54% of organizations with over 500 employees are using web 2.0 tools and 74% of those with under 500 employees."
"The Awareness research found that going forward 28% of organizations with over 500 employees have budgets greater than $50,000 for web 2.0 tools or social media. The top tools planned are blogs and wikis (56%) but many are also planning to deploy online communities."
Harvard Business School
February 11, 2008 - The Impact of Information Technology on Businesses and their Leaders
"Awareness Networks builds, hosts, and deploys integrated E2.0 suites for an impressive roster of customers. These suites include a variety of tools for both user-generated content and social networking, and are hosted by Awareness and integrated into a customer's existing infrastructure for security and permissions."
"As CEO John Bruce, CTO and co-founder David Carter, and VP of Marketing Eric Schurr walked me through their company and its offerings I found myself nodding along and saying to myself "Yep. Yep. Good idea. Good idea..." When they described how neighborhoods work within Awareness, I think I said "Great idea!" out loud."
Business Digest
January 2008 - Effective Use of Web 2.0 Tools in the Enterprise
"Companies hope to benefit from using Web 2.0 tools in two ways: externally, they can help to strengthen the brand, increase customer loyalty, and conduct more meaningful dialogue with customers that enables the latter to express their views more openly. Internally, these technologies improve knowledge sharing, expand cooperation, and contribute to building a corporate memory."
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