Awareness Recognized as "Strong Performer" by Leading Independent Research Firm
Waltham, MA — January 12, 2009 — Awareness, Inc., the social media marketing company, today announced that Forrester has named the company as a "strong performer" in the January 2009 report The Forrester Wave: Community Platforms, Q1 2009, an assessment of the state of the community platform market and how each of the leading vendors stack up against each other.
Awareness, who builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand and increase revenues, was among the select companies that Forrester invited to participate in its Q1 2009 Forrester Wave report. In this evaluation, Awareness' personal top scores were for leadership, breadth of offering, data and social features in the Awareness on-demand Social Media Marketing Platform.
Although Forrester considers there to be more than 90 vendors in the community platform space, Forrester filtered this list to only include 9 vendors, like Awareness, that offer strategy, education, implementation, support and analytics services to brands. These companies were included in this list due to their healthy growth, established experience serving large brands and companies and their focus on interactive marketers, which Forrester views as the likely adopters for community platforms to create public, brand-sponsored communities.
"It's an honor to have our leadership, a category in this Wave, and hard work be recognized by Forrester," said John Bruce, CEO of Awareness. "This news combined with our launch of Sony's online community, which was announced this week during CES, is a very exciting way for us to kick off the New Year. Awareness is poised to continue creating innovative solutions to help marketers tap into the benefits of social media, and we're looking forward to continuing to deliver these in 2009."
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About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc
