Awareness Recognized as "Strong Performer" by Leading Independent Research Firm
Waltham, MA — January 12, 2009 — Awareness, Inc., the social media marketing company, today announced that Forrester has named the company as a "strong performer" in the January 2009 report The Forrester Wave: Community Platforms, Q1 2009, an assessment of the state of the community platform market and how each of the leading vendors stack up against each other.
Awareness, who builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand and increase revenues, was among the select companies that Forrester invited to participate in its Q1 2009 Forrester Wave report. In this evaluation, Awareness' personal top scores were for leadership, breadth of offering, data and social features in the Awareness on-demand Social Media Marketing Platform.
Although Forrester considers there to be more than 90 vendors in the community platform space, Forrester filtered this list to only include 9 vendors, like Awareness, that offer strategy, education, implementation, support and analytics services to brands. These companies were included in this list due to their healthy growth, established experience serving large brands and companies and their focus on interactive marketers, which Forrester views as the likely adopters for community platforms to create public, brand-sponsored communities.
"It's an honor to have our leadership, a category in this Wave, and hard work be recognized by Forrester," said John Bruce, CEO of Awareness. "This news combined with our launch of Sony's online community, which was announced this week during CES, is a very exciting way for us to kick off the New Year. Awareness is poised to continue creating innovative solutions to help marketers tap into the benefits of social media, and we're looking forward to continuing to deliver these in 2009."
Connect with Awareness
- Twitter: @awarenessinc and @4sqPerspectives
- Facebook: Please Like our Awareness, Inc., Social Media Marketing Best Practices and Social Media Marketing Mavens pages
- LinkedIn: Join our Social Media Marketing Mavens Group and our foursquare For the Enterprise Group
About Awareness
Awareness builds on demand social marketing software for serious marketers who leverage multiple social channels to engage with their customers, build their brand, and increase revenues. The Awareness Social Marketing Hub is built upon Awareness' expertise deploying more than 200 communities and social media projects for some of the world's biggest brands including USA TODAY, McDonald's, Kayak.com, Sony, JetBlue, Kodak, ASOS.com, Fairmont Hotels & Resorts and AIRMiles.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-grade application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
- To request a demo of The Social Marketing Hub click here.
- For more information about The Social Marketing Hub click here.
Media Contact
Christine Major
Christine.Major(at)awarenessnetworks(dot)com
Phone: 781-622-2394
Phone: 603-743-4534
Twitter: @cmajor and @awarenessinc
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