Knowledge Sharing on Steroids: Online Community Brings Together Strategy and Performance Management Professionals
Awareness powers global Palladium Execution Premium Community™ (XPC) to learn, network, collaborate, and influence the global strategy management movement
Burlington, MA — February 01, 2010 — Online communities are not only for BtoC organizations. In fact, many BtoB organizations are gathering the brightest minds in the business to share knowledge and best practices via an online community. Awareness, Inc., the leading provider of on-demand social marketing software is helping several BtoB organizations launch their own online communities as a strategic differentiator. One in particular is Palladium Group, Inc., the global leader in helping organizations execute their strategies by making better decisions, who recently launched its Palladium Execution Premium Community™(XPC).
"We feel that social media is going to fundamentally change the consulting and services business model and we are happy that we have taken the plunge with Awareness and gained a first-mover advantage," said Tricia Gilligan, managing director, Palladium Group. "Our community, with its ability to amass such large amounts of valuable knowledge will significantly influence our future. We are off to a great start not only with the platform but with the member interest in our community."
The Palladium XPC, powered by Awareness, is designed exclusively for executives and strategy and performance management professionals from global public and private organizations. Using advanced social networking functionality, the Palladium XPC's features and functionality include:
- 24/7 peer-to-peer networking
- Discussion forums
- Best-practice sharing
- Benchmarking data
- Solutions center
- Ask-the-expert capability
- Tagging
- Print and multimedia case studies, articles, executive interviews, toolkits, videos
- E-learning courses developed by Palladium Group and Harvard Business Publishing
"Palladium, like Awareness is committed to helping its clients execute upon their strategy. Connecting with its clients is in their DNA so it was a natural fit for us to work with them to develop their XPC," said Mark Cattini, CEO Awareness. "As many BtoB organizations are struggling with how to incorporate social media into their business, Palladium is leading the charge and dramatically changing the way in which the company connects and communicates with its clients."
Video: In Their Words - Palladium XPC
Tricia Gilligan and Adam Zawel of Palladium Group discuss the motivation behind developing the Palladium Execution Premium Community and how it is impacting the company and its members.
Watch here: http://www.awarenessnetworks.com/customers/palladium
Interested in learning more or seeing the Hub in action?
Information and Demos
- Register to attend one of our live demos of the Awareness Social Marketing Hub
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About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc
