Awareness Names Mike Lewis Vice President of Marketing
Lewis brings over 15 years of experience in interactive marketing to Awareness
Waltham, MA — February 20, 2009 — Awareness, Inc., the social media marketing company, today announced that Mike Lewis has been appointed Vice President of Marketing. Lewis brings over 15 years of experience in driving interactive and social media marketing strategies. In his new role, Mike will lead and shape Awareness' marketing as the company continues to expand its customer base and market presence.
"Mike's background and expertise as a social media marketing practitioner will be a huge asset, both to Awareness and our customers," said John Bruce, CEO of Awareness. "Mike brings a unique background that is a mix of the traditional and the newer social marketing experience to Awareness and we are very excited to welcome him to the team."
Prior to joining Awareness, Mike spent two years as a consultant and entrepreneur focused on social media marketing to help organizations uncover business value, using social media techniques to drive demand, improve brand awareness and increase revenue. Mike has also served as Vice President of Marketing at Salesnet, leading up to the company's acquisition by RightNow Technologies (NASDAQ: RNOW).
"Social media marketing is reinventing the way organizations dialog with their customers. The challenge marketers face today is tying the explosive growth in social media to real marketing objectives and a hard ROI," said Lewis. "What impresses me most about Awareness is that we deliver social media marketing solutions that are focused on solving real business goals. These are what have been missing in the social media marketing space and Awareness provides them."
Mike is also the immediate past president of the Business Marketing Association of Boston and serves on the Alumni Board at Bentley University. Follow Mike on Twitter (@bostonmike) or view his blog at http://blog.socialepisodes.com.
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About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc
