Social Media Goes Multiplatform
New Awareness eBook unveils early survey results along with exclusive interviews with Coca-Cola, Ford Motor Company, Cisco Systems, Dell Computer and Sodexo
Burlington, Mass.— March 22, 2010 — Awareness, Inc., the leading provider of on-demand social marketing software, today announced the availability of "Social Marketing Goes Multiplatform," a new eBook based on early-stage results of a multi-client research study undertaken by Paul Gillin Communications earlier this year. Based on results of an online survey and in-depth interviews with marketers, this eBook documents the extent to which businesses of all sizes are adopting multiplatform social media strategies.
The first stage of the research, which is continuing throughout the first half of 2010, includes results of an online survey which offered an interesting glimpse into the perceptions of early adopters and their thoughts on the following:
- Social media adoption rates by year
- Favored platforms (e.g. blogs, social networks and online video)
- Social media platform effectiveness versus expectations
- ROI and metrics
- Social media spending plans over the next 12 months
The second stage of the report provides the results of several in-depth discussions with marketers who have experience with multiplatform strategies. Marketers from a mix of companies, including Coca-Cola, Ford Motor Company, Cisco Systems, Dell and Sodexo, all discuss the value each business achieved from individual platforms, the metrics they each used to judge success and the insights businesses have learned from their early experiences.
Register For Your Own eBook
For a complete summary of the survey results and best practices on how you can successfully transform your social marketing strategy, download the "Social Marketing Goes Multiplatform" eBook here.
Learn More LIVE!
These findings and a more in-depth overview of the "Social Marketing Goes Multiplatform" eBook will be presented by Paul Gillin during a live #AwarenessInc webinar Thursday, April 1, 2010 at 2:00pm EDT.
Interested in learning more or seeing the Hub in action?
Information and Demos
- Register to attend one of our live demos of the Awareness Social Marketing Hub
- Request your own demo of the Awareness Social Marketing Hub
- More information about the Awareness Social Marketing Hub
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About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc
