Develop Your Social Media Marketing Database over time with Profile Polling from Awareness
New "Profile Polling" from Awareness Lets Marketers Build Dynamic User Profiles and Gain Detailed Intelligence on Their Audience
Waltham, MA — July 15, 2009 — Awareness, Inc. (www.awarenessnetworks.com), the leading provider of on-demand social media marketing software, today announced the addition of Profile Polling to the latest version of its on-demand social media marketing software.
Typical polling widgets look at responses in aggregate and neglect to associate responses to individual community members. This makes the data captured valuable only when looking at the audience as a whole, as opposed to the individuals that make up an audience. Awareness Profile Polling goes beyond traditional polling widgets by giving community managers the ability to poll their audience and use that interaction to gain intelligence on individual community members.
"Most people use polls as a singular event to gauge the general opinions of a community or audience," said David Carter, CTO and Co-Founder at Awareness. "We take polling to the next level by using it as a way for marketers to continuously and incrementally profile their members in a frictionless way. This allows communities to learn more about their members and for members to learn more about each other. "
Marketers benefits by growing user profiles dynamically over time, gaining detailed intelligence on individual users and segmenting audiences to target individuals for ongoing marketing campaigns. Additionally, the information captured can be displayed on a users profile providing a richer view of the individual and enhancing the ability to search profiles.
When combined with the participatory information already captured by the system (blog comments, ratings, discussion posts, etc) marketers gain an unprecedented view into their audience and are empowered with the data they need to execute more effective, targeted marketing programs.
Profile Polling is easily configured and deployed and is available within each Awareness Best Practice Community—pre-packaged, ready-to-deploy online communities designed around specific business objectives.
Connect with Awareness
- Twitter: @awarenessinc and @4sqPerspectives
- Facebook: Please Like our Awareness, Inc., Social Media Marketing Best Practices and Social Media Marketing Mavens pages
- LinkedIn: Join our Social Media Marketing Mavens Group and our foursquare For the Enterprise Group
About Awareness
Awareness builds on demand social marketing software for serious marketers who leverage multiple social channels to engage with their customers, build their brand, and increase revenues. The Awareness Social Marketing Hub is built upon Awareness' expertise deploying more than 200 communities and social media projects for some of the world's biggest brands including USA TODAY, McDonald's, Kayak.com, Sony, JetBlue, Kodak, ASOS.com, Fairmont Hotels & Resorts and AIRMiles.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-grade application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
- To request a demo of The Social Marketing Hub click here.
- For more information about The Social Marketing Hub click here.
Media Contact
Christine Major
Christine.Major(at)awarenessnetworks(dot)com
Phone: 781-622-2394
Phone: 603-743-4534
Twitter: @cmajor and @awarenessinc
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