Awareness Social Marketing Hub Brings Social Power to Enterprise SEO
The Awareness Social Marketing Hub adds new features to maximize the SEO value that brands can reap from social marketing activities
BURLINGTON, Mass (August 12, 2010) — Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, today announced the addition of several new features to the Awareness Social Marketing Hub. Included in the new feature line-up is the addition of a social comment aggregation widget that gathers and displays comments and replies from multiple social channels to create a more dynamic, SEO-friendly landing page.
The Awareness Social Marketing Hub already provides branded landing pages where companies can aggregate their social networking activities into one SEO-optimized central location. The addition of the aggregation widget allows companies to gather and display all the comments from sites such as Facebook, Twitter, YouTube, Flickr, and Wordpress to their branded landing pages. This allows marketers to take advantage of the SEO that already comes from those comments and discussions about their social marketing campaigns.
"Being able maintain relevant and frequent content on landing pages is especially important to enterprise marketers given the additional weight placed on new content by prominent search engines," said Mark Cattini, CEO of Awareness. "The new social comment aggregation widget populates those landing pages with comments from across multiple channels, making it easy for enterprise marketers to automate the process of populating their landing pages with current and dynamic content."
Other updates to the Awareness Social Marketing Hub include:
- Richer publishing options for Facebook, including support for publishing to the Photos tab on Facebook fan pages
- Support for creating photo sets when publishing to Flickr
- Updated reports with cumulative totals for all key statistics including fans, followers, views, favorites, shares, and more
Interested in learning more or seeing the Hub in action?
Information and Demos
- Register to attend one of our live demos of the Awareness Social Marketing Hub
- Request your own demo of the Awareness Social Marketing Hub
- More information about the Awareness Social Marketing Hub
Connect with Awareness
- Twitter: Follow us on Twitter
- Facebook: Please "Like" our Awareness, Inc., Social Media Marketing Best Practices and Social Media Marketing Mavens pages
- LinkedIn: Join our Social Media Marketing Mavens Group
About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc
