Awareness Adds Support for Facebook Places
The Awareness Social Marketing Hub now includes channel support for Facebook Places, allowing enterprise marketers to easily publish, manage, measure, and engage around content on multiple Facebook Places
BURLINGTON, Mass (August 26, 2010) — Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, today announced they have added support for the new, recently announced Facebook Places to the Awareness Social Marketing Hub, allowing marketers to engage with Facebook’s more than 500 million active members from within the Hub.
This news comes shortly after Awareness added support for foursquare to the Social Marketing Hub, allowing marketers to publish Tips to multiple venues. Like with foursquare, enterprise marketers can now add their Facebook Places to the Hub and publish out content to one or multiple places in one step.
The Hub also delivers comprehensive reports that track the effectiveness of content published to Facebook Places, so marketers can easily see how their social marketing messages are being consumed, shared, commented on, and liked. And, with the Hub’s Engage module, marketers can centralize all comments and discussions around that content to track and respond directly from within the Hub.
"Marketers are looking for ways to incorporate location-based services into their marketing mix. It was inevitable that Facebook would jump into the game with Facebook Places, offering a new way for its 500 million users to connect, but also providing marketers with another avenue in which they can engage with consumers," said Robin Dindayal, Director, Product Management, Awareness, Inc. "We built the Social Marketing Hub knowing how quickly the social media landscape evolves and that makes it easy for us to plug into new channels as they arise. This allows us to stay ahead of the market and constantly meet and exceed the needs of our customers."
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Information and Demos
- Register to attend one of our live demos of the Awareness Social Marketing Hub here.
- To request your own demo of the Awareness Social Marketing Hub, click here.
- For more information about the Awareness Social Marketing Hub, click here.
Interested in learning more or seeing the Hub in action?
Information and Demos
- Register to attend one of our live demos of the Awareness Social Marketing Hub
- Request your own demo of the Awareness Social Marketing Hub
- More information about the Awareness Social Marketing Hub
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About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc
