Awareness, Inc. Announces Availability of Enterprise Social Media Webinar Co-Hosted by Forrester Research, Inc.

Analyst Charlene Li and Awareness Discuss "How To Think Strategically About Web 2.0 Communities"

Waltham, MA - January 10, 2008 - Awareness, Inc., the leader in enterprise social media, today announced availability of a recent webinar with Forrester analyst Charlene Li, "How To Think Strategically About Web 2.0 Communities." The webinar is currently available for download from Awareness' website.

Charlene Li is one of the driving forces behind Forrester's Social Computing and Web 2.0 research and is one of Forrester's most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational webinar, Li and Awareness executive Eric Schurr examine how companies can leverage Web 2.0 technologies like blogs, wikis, social networking, RSS, tagging and widgets for marketing purposes. The webinar covered topics such as:

  • The Forrester POST (People, Objectives, Strategy, Technology) methodology to building and deploying Web 2.0 communities;
  • Examples of companies driving innovative marketing efforts with Web 2.0 communities;
  • Considerations for whether to buy into a community or build your own;
  • The 5 most common questions and concerns from customers who are planning Web 2.0 projects, and specific guidance and advice to address those concerns.

You can watch the recording here.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, download the free Awareness webinar now.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
awareness(at)launchsquad(dot)com
415.625.8555
Awareness Contact
Eric Schurr
eric.schurr(at)awarenessnetworks(dot)com
781.622.2388