Gaining an Edge with EdgeRank
Awareness, Inc. Whitepaper Teaches Users to Take Advantage of Facebook's Algorithm
07.21.2011– BURLINGTON, MA - Awareness, Inc., provider of the Social Marketing Hub, the premier on-demand social marketing management software (SMMS), today published a guide to Facebook's EdgeRank algorithm.
Gaining an Edge with EdgeRank helps marketers understand what variables affect EdgeRank, optimization tips, and why the algorithm is so critical to social media marketing. "All the Facebook fans in the world won't benefit you if your message isn't getting in front of your customer's eyeballs," said Sal Giliberto, Marketing Programs Manager at Awareness, Inc. "Optimizing for EdgeRank helps marketers dominate the News Feed, which is the key to successfully broadcasting your content on Facebook."
The whitepaper includes:
- Defining EdgeRank Affinity, Weight, and Time
- How to optimize your posts for EdgeRank
- Turning EdgeRank into revenue
An understanding of EdgeRank will ensure that marketer's valuable social media content does not get trapped in Facebook no-man's land.
You can download the whitepaper – Gaining an Edge with EdgeRank - for free here.
Interested in learning more or seeing the Hub in action?
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About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Media Contact
Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc