Fact Sheets, eBooks, and Whitepapers

Social Marketing Goes Multiplatform

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Awareness Whitepaper

Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that Marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation. This is among the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. Register below to download a complete summary of the survey results and best practices on how you can successfully transform your social marketing strategy and go multiplatform.

End the Hype: Getting the most out of your social media marketing strategy

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Awareness Whitepaper

The social media landscape is littered with band wagon jumpers, self appointed “experts,” bold but baseless predictions and, don’t forget the endless discussions that say absolutely nothing. It’s time to End the Hype.

Attention Retailers: Customer Loyalty Begins with Community

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Awareness Whitepaper

The Social Media environment isn’t a one-size-fits-all destination for companies looking to form a deeper connection with their audiences. No matter what industry, to truly be successful in engaging a target audience using Social Media, a company must adapt its methods and style to those they are trying to connect with. The retail industry is certainly no exception to this rule.

Online Communities Don’t Take Vacations

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Awareness Whitepaper

The Internet has revolutionized the way people research, plan and book travel. No longer are we at the mercy of a travel agent to plan our dream vacation or next business trip. With the influx of travel sites available, finding and choosing what fits our needs and budget is just a click away.

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Podcasts

Best Practices in Social Media Marketing

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Join host Paul Gillin as he chats with the organizations and thought leaders behind some of the most successful social media marketing programs. The sessions provide case studies, tips, tricks and techniques you can use to improve your social media activities. Brought to you by Awareness, Inc.

Past Webinars

Learn best practices in Social Media Marketing from industry thought leaders like Paul Gillin, Chris Brogan, Larry Weber, Brian Solis, and many others.

Trust Agents with Chris Brogan

Use the arrows on the left and right side of the video player to navigate through the Webinars.

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