Awareness Webinar May 22, 2008

How do you declare a community successful? The answer depends of course on your business goals. In this Webinar session Awareness Founder and CTO, Dave Carter will review; concepts for measuring ROI in enterprise social media, steering the community for higher return and tangible benefits of enterprise social media.

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Awareness Webinar June 18, 2008

Awareness Founder and CTO, Dave Carter will be hosting a series of Webinars discussing online community best practices. The first two Webinars, Dave will be reviewing the following topics: Measuring ROI around Web 2.0 and Frictionless Participation.

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Awareness Webinar May 7, 2008

Are you interested in utilizing Web 2.0 to drive collaboration in your enterprise? If so, please join us for a free Webinar with Forrester Analyst Rob Koplowitz as he shares the research he has compiled surrounding this topic.

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Awareness Webinar April 29, 2008

If you're starting on your first social media initiative, you probably have many of the same questions as others who are also getting started with Web 2.0. As a provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies. These questions span areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns, and technology. We've written a whitepaper that discusses the five most common questions we hear and the real-world lessons we offer as we help customers build effective Web 2.0 strategies. Now we are hosting a Webinar to discuss these findings. Please join us.

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Awareness Whitepaper March 27, 2008

The rise of Web 2.0 communities such as MySpace, Facebook and LinkedIn is driving a groundswell of social media activity that many businesses are clamoring to take advantage of. As organizations begin to think through their social media strategy, they raise a lot of questions. An experienced provider of Web 2.0 communities, Awareness hears many of these questions first hand. And we offer practical advice on ways to address them. This report discusses five common questions we hear and the real-world lessons we've learned helping customers build effective Web 2.0 strategies.

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Awareness Webinar Mar. 13, 2008

Are you considering creating a Web 2.0 online community but need help in understanding how online community best practices and social media can enable your company to connect you with your customers? If so, listen to this Webinar with renowned Web Strategist and Senior Analyst from Forrester, Jeremiah Owyang.

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Awareness Webinar Feb. 19, 2008

The Web has profoundly changed the rules. Smart marketers now communicate with buyers through:

• Content rich Web sites and online communities
• Blogs
• Videos
• Ebooks
• Social media and social networking technologies

The products and services offered by tuned in companies resonate with people who willingly buy without being coerced.

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Awareness Fact Sheet

Awareness provides an online platform that allows users to interact and communicate. The key building blocks for organizing information in the Awareness platform are Communities, Neighborhoods, and Categories. This document defines these building blocks and discusses best practices for their use.

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Awareness Whitepaper

This report seeks to explore the adoption of Web 2.0 technologies in 2007 and the future of social media initiatives in enterprise-size organizations. Discussed herein are the current uses of Web 2.0 technologies such as blogs, wikis and social networking, concerns about the risks posed by such technologies and the success rates and effectiveness of these tools.

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Awareness Webinar Dec. 11, 2007

Forrester VP Charlene Li is one of the driving forces behind Forresters Social Computing and Web 2.0 research and is one of Forresters most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational Webinar, Li and Awareness executive Eric Schurr examine how companies can use Web 2.0 communities that feature blogs, wikis, discussion forums, social networking, RSS, tagging, etc. to build their brand, increase customer loyalty, and generate revenue. The Webinar will serve as a robust guide for organizations seeking to strategically use Web 2.0 technologies for business purposes.

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Forrester Research Report

"Forrester evaluating leading blogging platforms across 54 criteria and found that iUpload [now Awareness] leads the market with its robust blogging capabilities and its strong strategic vision..."

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Awareness Whitepaper

Awareness, one of the key companies driving the adoption of enterprise blogging and social media technologies, has compiled a number of enterprise and social media best practices based on the company's expertise in working closely with hundreds of communities in leading enterprises across many industries, including financial services, hospitality, manufacturing, education, online publications and retail. To help clarify the top "myths and realities" associated with social media in the enterprise, Awareness evaluated initiatives from companies with active social media communities to determine what drives a successful strategy. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.

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