Upcoming Webinars
The Value of Social Networking for the Enterprise
Awareness Webinar July 22, 2008
Are you interested in learning about the ROI of social networking for the enterprise? Do you often ask yourself, "What types of metrics are we looking for and how do we find them?" If so, we encourage you to join us July 22nd at 2:00 PM EST for a webinar with Forrester Analyst Oliver Young.
Get to Know Us
Awareness Webinar July 24, 2008
Awareness will be hosting a new monthly 'Get to Know Us' webinar series. These will be informal events for those of you who would like to get to know a bit more about who we are and what we do. We welcome you to attend. This webinar series will be hosted by our VP of Marketing, Eric Schurr and will range from 30 - 60 minutes dependant upon the amount of attendees and the group interaction. If you're interested in learning more about Awareness and Web 2.0 communities, please join us for the first webinar in our new monthly series on July 24th at 2:00 PM EST.
2008 Tribalization of Business Study
Awareness Webinar August 7, 2008
Are you interested in learning how Web 2.0 online communities are being leveraged by enterprises to produce real business benefits? If so, please join us for a webinar featuring Deloitte & Touche and Beeline Labs on Thursday August 7th at 2:00 p.m. as they discuss how to leverage and measure the use of communities for your business.
Resources
Microsoft SharePoint and Awareness Integration
Awareness Whitepaper
The Awareness SharePoint integration is valuable for users that "live" in SharePoint and need to engage with Groups outside the enterprise, including customers, partners, prospects, etc. By integrating internal-facingSharePoint environments with social networking participation points from external-facing Web 2.0 communities, it becomes much easier to pull valuable information into the enterprise where people can use it. Microsoft SharePoint users can now engage and directly connect with Awareness-powered, external-facing Web 2.0 communities, bringing the value of external-facing social media to SharePoint users.
Collaboration and Social Media 2008
Gilbane Report June 23, 2008
Awareness is excited to share with you the Gilbane report, Collaboration and Social Media 2008. Awareness participated in research for this study. The report shows how social media, based on "Web 2.0" technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.
Online Community Best Practices: Frictionless Participation
Awareness Webinar June 18, 2008
Awareness Founder and CTO, Dave Carter will be hosting a series of Webinars discussing online community best practices. The first two Webinars, Dave will be reviewing the following topics: Measuring ROI around Web 2.0 and Frictionless Participation.
Online Community Best Practices: Measuring ROI around Web 2.0
Awareness Webinar May 22, 2008
How do you declare a community successful? The answer depends of course on your business goals. In this Webinar session Awareness Founder and CTO, Dave Carter will review; concepts for measuring ROI in enterprise social media, steering the community for higher return and tangible benefits of enterprise social media.
Web 2.0 Drives Enterprise Collaboration and Knowledge Capture
Awareness Webinar May 7, 2008
Are you interested in utilizing Web 2.0 to drive collaboration in your enterprise? If so, please join us for a free Webinar with Forrester Analyst Rob Koplowitz as he shares the research he has compiled surrounding this topic.
Enterprise Social Media: Five Common Questions and the Lessons Learned
Awareness Webinar April 29, 2008
If you're starting on your first social media initiative, you probably have many of the same questions as others who are also getting started with Web 2.0. As a provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies. These questions span areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns, and technology. We've written a whitepaper that discusses the five most common questions we hear and the real-world lessons we offer as we help customers build effective Web 2.0 strategies. Now we are hosting a Webinar to discuss these findings. Please join us.
Enterprise Social Media: Five Common Questions
Awareness Whitepaper March 27, 2008
The rise of Web 2.0 communities such as MySpace, Facebook and LinkedIn is driving a groundswell of social media activity that many businesses are clamoring to take advantage of. As organizations begin to think through their social media strategy, they raise a lot of questions. An experienced provider of Web 2.0 communities, Awareness hears many of these questions first hand. And we offer practical advice on ways to address them. This report discusses five common questions we hear and the real-world lessons we've learned helping customers build effective Web 2.0 strategies.
Understanding Online Community Best Practices
Awareness Webinar Mar. 13, 2008
Are you considering creating a Web 2.0 online community but need help in understanding how online community best practices and social media can enable your company to connect you with your customers? If so, listen to this Webinar with renowned Web Strategist and Senior Analyst from Forrester, Jeremiah Owyang.
The New Rules of Marketing and PR with David Meerman Scott
Awareness Webinar Feb. 19, 2008
The Web has profoundly changed the rules. Smart marketers now communicate with buyers through:
- Content rich Web sites and online communities
- Blogs
- Videos
- Ebooks
- Social media and social networking technologies
The products and services offered by tuned in companies resonate with people who willingly buy without being coerced.
Communities, Neighborhoods, and User-Created Groups in the Awareness Platform
Awareness Fact Sheet
Awareness provides an online platform that allows users to interact and communicate. The key building blocks for organizing information in the Awareness platform are Communities, Neighborhoods, and Categories. This document defines these building blocks and discusses best practices for their use.
Trends in Adopting Web 2.0 for the Enterprise in 2007
Awareness Whitepaper
This report seeks to explore the adoption of Web 2.0 technologies in 2007 and the future of social media initiatives in enterprise-size organizations. Discussed herein are the current uses of Web 2.0 technologies such as blogs, wikis and social networking, concerns about the risks posed by such technologies and the success rates and effectiveness of these tools.
How To Think Strategically About Web 2.0 Communities
Awareness Webinar Dec. 11, 2007
Forrester VP Charlene Li is one of the driving forces behind Forresters Social Computing and Web 2.0 research and is one of Forresters most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.
In this informational Webinar, Li and Awareness executive Eric Schurr examine how companies can use Web 2.0 communities that feature blogs, wikis, discussion forums, social networking, RSS, tagging, etc. to build their brand, increase customer loyalty, and generate revenue. The Webinar will serve as a robust guide for organizations seeking to strategically use Web 2.0 technologies for business purposes.
The Forrester Wave: Blogging Platforms, Q2 2006
Forrester Research Report
"Forrester evaluating leading blogging platforms across 54 criteria and found that iUpload [now Awareness] leads the market with its robust blogging capabilities and its strong strategic vision..."
Six Myths and Realities of Blogging and Social Media in the Enterprise
Awareness Whitepaper
Awareness, one of the key companies driving the adoption of enterprise blogging and social media technologies, has compiled a number of enterprise and social media best practices based on the company's expertise in working closely with hundreds of communities in leading enterprises across many industries, including financial services, hospitality, manufacturing, education, online publications and retail. To help clarify the top "myths and realities" associated with social media in the enterprise, Awareness evaluated initiatives from companies with active social media communities to determine what drives a successful strategy. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.
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Who is Awareness?
