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Written by Chris Brogan, President, New Marketing Labs, and author of "Trust Agents." Social media and social communications hold great potential. They're changing the way companies present themselves, and the way their customers help build and shape their brand. They're providing a platform for humanized business, and true dialogue between businesses and the people that drive and support them. Push marketing is being replaced with collaborative, conversational and content driven communication that puts people back at the center of business. The well-equipped NEW agency—versed in the methods and mindset for social media—will be a corporate marketers' strongest ally.