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P&G's Social Media Lab

By:David Carter Date: March 21, 2008

I'm working on a pretty cool project with our friends at P&G (Procter and Gamble).   Along with the team from P&G, Awareness is building the social media lab to allow P&G brands and specific partners to interact and discuss how social media might be used.  We are also one of the partners participating in the lab.  Its a nice change to be building something we get to participate in as well.
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Recent Posts

Awareness powers a really cool and meaningful community: Earth Knowledge

By:Eric Schurr Date: April 25, 2008

Yesterday Awareness announced the deployment of a really cool Web 2.0 community for a company called Earth Knowledge. You can see the site here.What's cool about it? A few things:The UI is very in...
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Tags: customers

P&G's Social Media Lab

By:David Carter Date: March 21, 2008

I'm working on a pretty cool project with our friends at P&G (Procter and Gamble). Along with the team from P&G, Awareness is building the social media lab to allow P&G brands and speci...
more »

The importance of profiles with user-generated content

By:Eric Schurr Date: January 14, 2008

An entry in Charlene Li's blog enforces the importance of profiles with user-generated content...
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User generated content, enterprise control.

By:John Bruce Date: November 8, 2007

A presentation from Larry Lessig at Ted, the tension for companies deploying Web 2.0 technology and their need for control....
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Open Social and Enterprise Social Media

By:Eric Schurr Date: November 5, 2007

More thoughts on "Open Social" and how it relates to Enterprise Social Media...
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Enterprise 2.0 : Making the Workplace Thrive with Collaboration

By:John Bruce Date: September 14, 2007

A presention I'm giving for a MTLC event, 'How to use Web 2.0 technologies for collaboration inside companies'. Great topic for Awareness....
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System Performance Issues

By:Doug Caldwell Date: September 4, 2007

I wanted to say a few words about some system performance issues we had last Friday. Our clients all know about this already, but in the spirit of transparency that we encourage in online communities...
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Stop whining about ROI and start digging for numbers

I think ROI is hugely important, but lately people seem to be looking to a vendor for all the answers. The truth is you need to have your own answers...
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