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P&G's Social Media Lab

By:David Carter Date: March 21, 2008

I'm working on a pretty cool project with our friends at P&G (Procter and Gamble).   Along with the team from P&G, Awareness is building the social media lab to allow P&G brands and specific partners to interact and discuss how social media might be used.  We are also one of the partners participating in the lab.  Its a nice change to be building something we get to participate in as well.
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Big Day for Awareness Platform

While the folks in marketing will issue a proper press release, I wanted to take a few lines to talk about why I am excited about our latest release....
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