Awareness Best Practice Community: Events
Build and Maintain Buzz
The Awareness Events Best Practice Community (BPC) allows you to create a community that builds and maintains buzz around an event. Typically the invitation to join the community is tied into the event registration process so it is seamless and compelling. The community can feature dialogue among and materials from the event organizers, speakers, and attendees. This BPC encourages social networking connections among the members of the event, and provides a mechanism to stimulate engagement before the event and continue the dialogue beyond the physical event itself.
Use Case
You can form an Event community around any significant type of event:
- Industry or market event
- Corporate event
- Corporate or product launch event
- Local community event
- Social event
Success Metrics
The Awareness Event Best Practice Community includes the following built-in recommended success metrics:
- Registrants vs. Participation graph
- Top Participants/Most Active Registrants
- Net Promoter Score Gauge
Examples
Examples of successful Events communities can be found here.
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