Awareness Best Practice Community: Loyalty
Build and Reward Loyalty
The Awareness Loyalty Best Practice Community (BPC) allows you to create a community to communicate with and reward your most loyal customers - gold club, premiere, etc. Typically by invitation only or through membership in a formal loyalty program, this type of community makes your customers feel exclusive and special. Loyalty communities often solicit members for feedback on products/services before they are launched and encourage dialogue between members of the community.
Use Case
You can form a Loyalty community when:
- • You have a loyal base of customers with whom you would like to engage and rewardt
- • You have a formal loyalty program that you’d like to build on
Success Metrics
The Awareness Loyalty Best Practice Community includes the following built-in recommended success metrics:
- o Number of Members vs. Member Participation graph
- o Number of Page Views Trend
- o Top Contributing Members
- Net Promoter Score Gauge
Examples
Examples of successful Loyalty communities can be found here.
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