Plan and implement meaningful social media strategies
Without control and measurement, it's impossible to be get strategic with social media marketing. The Awareness Social Marketing Hub provides the tools that serious marketers need to bring strategy to social media.
A multi-channel approach
so marketers can publish, manage, and measure content across social media channels.
Workflow and permissioning
so marketing teams can coordinate messages across distributed enterprise teams.
Aggregated reporting
that shows the reach and effectiveness of content across channels and over time.
Team-based comment response
with workflow support so you can view user comments and engage as a team.
Additional information
The Awareness Social Marketing Hub supports the most important social media channels in use by enterprises today, including:
- Facebook Fan Pages
- Twitter Accounts
- YouTube Channels
- Flickr Photostreams
- Awareness-powered Best Practice Communities
And as enterprises expand their social media marketing, Awareness will broaden its range of supported destinations. Stay tuned for announcements from Awareness about new social media channel support.
Included with the Social Marketing Hub is access to the seven Awareness Best Practice Communities that enterprises can quickly brand and launch as standalone white-labeled social networking applications to serve a number of important social marketing needs, including:
- Corporate Voice - Converse with your market
- User-Generated Content - Create excitement
- Enthusiasts - Stimulate a passion
- Associations - Engage with members
- Loyalty - Build and reward loyalty
- Innovation - Share ideas
- Peer Support - Help each other
