Resources
SIX MYTHS AND REALITIES OF BLOGGING AND SOCIAL MEDIA IN THE ENTERPRISE
Awareness, one of the key companies driving the adoption of enterprise blogging and social media technologies, has compiled a number of enterprise and social media best practices based on the company’s expertise in working closely with hundreds of communities in leading enterprises across many industries, including financial services, hospitality, manufacturing, education, online publications and retail. To help clarify the top “myths and realities” associated with social media in the enterprise, Awareness evaluated initiatives from companies with active social media communities to determine what drives a successful strategy. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.
