Open Social: What it means to Enterprise Social Media

Excerpt from David Carter's blog on November 1, 2021

I've already been asked 4 times today what I thought about "Open Social". Open Social is Google's initiative to allow developers to write to one API and pick which social "host" to get the data from.
let me stop for a second... for the non developers reading this, an API is a way for one program to easily talk to another.  Thats why so many programs have cool "Google Maps" as part of their application.  Google released an API so people could write programs that used their maps.

Back to Google's announcement. First, the announcement is being hailed by some as a FaceBook killer.  All the FaceBook competitors ganging up and announcing support to try and stem the FaceBook phenom.  Until the actual API site is live, and these people making the announcements actually release something, it's all just PR.  Without seeing the details, let me net out what this means for "Enterprise" Social Media by saying this. This is still good news!  Now let me explain that.

"Enterprise Social Media" is different than "consumer social media" tools like FaceBook, Orkut, and MySpace. Enterprise's want to "own" the data completely.  They want to have granular permissioning, versioning, compliance, reporting, moderation and a whole lot of other things.  These are things you just won't find in consumer tools.  Thats not a bad thing. I spend a lot of time in my FaceBook, and LinkedIn accounts.  Enterprise's have SEC regulations, and their respective industry regulations determining how to share data and store profile information.  At the end of the day, the enterprise is a whole lot more accountable for what goes on within its social network.

So Open Social does not mean that the current enterprise approach of building private social networks for enterprise will change one bit.  However, as more and more of these enterprise social networks want to draw in content from the consumer spaces, then Open Social will let them do that.  More importantly applications can be written without targeting a specific social network.  For our clients that build public sites for their consumers to interact, it also means that those customers can carry their profile from network to network and not worry about where they choose to keep their main profile.  the links between their friends on one network can be applied to other networks.

At the end of the day, success will come when these products not only support the API, but applications are written to exploit the API.  I'll keep you posted. but as of Thusday at 9:17pm EST. the API site it not live

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