Survey results: trends in social media adoption in the enterprise

Excerpt from Eric Schurr's blog on January 18, 2022

We recently sponsored a study conducted by Equation Research that analyzes the trends in social media adoption in the enterprise.  The results of the study are in our white paper here and we announced it on our site here

It certainly uncovered some interesting items:

The report found that the greatest inhibitor to adoption - identified by nearly 90 percent of the participants - is concern about security, moderation and control, especially among those from organizations with more than 5,000 employees and those in the marketing/advertising, creative design and public relations departments.   That certainly resonates with us, and it's the reason that we've put so much investment into creating a social media platform that has the security, moderation, and control required for enterprise deployment.

The second greatest barrier identified by the report is a lack of internal resources to devote to social media initiatives.  Again, that hits a bell with Awareness, and it's why we do the work for our customers:  we design, build and host communities for them so they don't have to do the work.

The report also found that:
• More than half of enterprise-size organizations utilize Web 2.0 technologies (54 percent), as do 74 percent of companies with less than 500 employees;
• The majority of respondents using Web 2.0 technologies employ a combination of internal- and external-facing tools (64 percent);
• Blogs are the most used Web 2.0 technology (selected by 87 percent of respondents), followed by communities, wikis, RSS feeds and social networking;
• The most successful uses of Web 2.0 technologies in their organizations are blogs (44 percent), communities (42 percent) and wikis (39 percent); and,
• Limited internal resources to deploy the technology is the second-biggest obstacle in adopting Web 2.0 technologies.

The report is an easy and informative read.   You can
get it  here.

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