Best Practices

Awareness Enables new Sony Community!

We're starting this New Year with a bang, launching a new online community for Sony Electronics .

Sony Chairman and CEO Sir Howard Stringer announced their new community and corporate blog today during his keynote at the Consumer Electronics Show in Las Vegas, alongside Oscar winning actor, Tom Hanks. The community is built on the Awareness Social Media Platform and is a great example of one of our eight focused best practice use cases for social media marketing. This best practice community is focused around a Corporate Voice.

The community is being rolled out in phases, so keep an eye on it.. there's some exciting plans for the coming weeks. The folks over there are also looking for suggestions on what to call it, go ahead and join the conversation!
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