Best Practices


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An analyst told me recently that social media technology was a commodity and it was "people based strategic services" that make the difference. While I agree that vendors need to provide strategic se...
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I had a great chat with Jessi Hempel of Fortune yesterday at the Web2Expo show in New York. Jesse was literally the first person I talked to when I got to the show and asked this."How do you think re...
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In July we sponsored a survey by Equation Research, reviewing trends and best practices within the world of Web 2.0. This report explores the adoption of Web 2.0 technologies and the future of social...
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The recent Aberdeen Group report titled "Customer 2.0 - The Business Implications of Social Media." The report references the importance of taking action on the information contained within a communit...
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Build or Join: I have read many blogs on this topic and many prospects have asked my advice on this social media conundrum. The problem here is that it's not really an "either", "or" question....
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Yesterday, a client asked for some information regarding best practices around gathering information for user profiles. Through some of the research I've been doing, I've seen that there are no hard &...
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In December 2007 we sponsored a study on Trends in Adopting Web 2.0 for the Enterprise. We are continuing a study of the market and for Stage 2 we are now sponsoring a survey to be completed by Equat...
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Is Twitter the new face of Spam?

With Twitter being the hottest online space at the moment, marketers are trying to crack the code on getting to twitter users. Lets face it, Twitter...
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