I had a great interview with Shel Holtz where we talked about Enterprise Social Media and some of our accounts. Northwestern Mutual came up quite a bit as a great example of a company using Social Media to engage staff in the conversation.
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Stop whining about ROI and start digging for numbers

I think ROI is hugely important, but lately people seem to be looking to a vendor for all the answers. The truth is you need to have your own answers...
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