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I had a great interview with Shel Holtz where we talked about Enterprise Social Media and some of our accounts. Northwestern Mutual came up quite a bit as a great example of a company using Social Media to engage staff in the conversation.
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I'd say the Office 2.0 show was worth the trip to San Francisco. Here's why * Great networking event for analysts, key bloggers and companies who intend to participate in this space * A few though provoking discussions on what new issues may come up that have not been discussed nearly enough. * I got a free iPhone that does not work in Canada. Here's some lowlights * No customers. Not true.. I met one... but he was speaking. Its pretty clear this is not on Fortune 500's radar. The Enterprise 2.0 show in Boston a few months seemed better attended in this respect, and I was disappointed in that. * The 9 minute demos were poorly attended, and mostly by the next half dozen people who were presenting. This is probably based on my previous point. Also they were during the main sessions. * I got a free iPhone that does not work in Canada.
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Stop whining about ROI and start digging for numbers

I think ROI is hugely important, but lately people seem to be looking to a vendor for all the answers. The truth is you need to have your own answers...
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