Why companies will need to change as a result of web 2.0

Excerpt from David Carter's blog on February 21, 2022
As mentioned in a previous post, I have spent a couple of days in London, UK. The location is great, but getting here was a nightmare. Those who follow my status on Twitter, or FaceBook will know this. I spent a day updating my status obsessively. Like it or not, my friends would have received a real time feed of what I ate, and how I felt about the airline. Web 2.0 is changing a lot of things. The collective emotion around a particular product or service can be measures in what people are writing and posting in the blogs, and profiles. People are sharing information and aggregating data. Read more

Recently published - Gartner's Magic Quadrant for Team Collaboration and Social Software

Excerpt from John Bruce's blog on October 30, 2021
Team Collaboration and Social Software - this must be a market, when Gartner has published one of their Magic Quadrants to describe the relative positions of vendors addressing it. A good analysis of one of the common use areas for enterprise deployment of Web2.0 technologies; that of internal collaboration. Read more

How can we measure ROI on Enterprise Social Media?

Excerpt from David Carter's blog on October 19, 2021
I get asked this question all the time. How can we measure the ROI (return on investment) of an enterprise social media platform. Sometimes its easy to respond to, it just depends on your reasons for implementing it. I'm not sure I have the answers, but I thought I'd start the discussion here. If you have any data that supports the items below, by all means share it. Read more