Commentaries

Why companies will need to change as a result of web 2.0

Excerpt from David Carter's blog on February 21, 2022
As mentioned in a previous post, I have spent a couple of days in London, UK. The location is great, but getting here was a nightmare. Those who follow my status on Twitter, or FaceBook will know this. I spent a day updating my status obsessively. Like it or not, my friends would have received a real time feed of what I ate, and how I felt about the airline. Web 2.0 is changing a lot of things. The collective emotion around a particular product or service can be measures in what people are writing and posting in the blogs, and profiles. People are sharing information and aggregating data. Read more

Talking "Mobile" in London

Excerpt from David Carter's blog on February 20, 2022
I'm spending a couple of days in the UK this week. During my trip a few customers have talked about mobile devices and their role in social networking and in user generated content. I thought I'd share my thoughts on this. Today people think of the mobile handset as simply a limited, small screen device with a crappy keyboard. I think in its current incarnation that this is true. The iPhone and a few others improve on this, but there is no way I'd key this blog entry on my iPhone. However, I think some interesting things are happening to change the devices role. Read more

Bookmarks, a great way to bridge old content into social media

Excerpt from David Carter's blog on January 16, 2022
When we added "Bookmarking" to the Awareness platform last July, I think it got overshadowed by some of the features with more sizzle.  However, for a lot of our clients, bookmarks have become a great way to bridge existing content into a social media platform.

First let me explain what a bookmark is.  Bookmarks are simply a shared URL for pages you find interesting relevant.  Public sites like http://del.icio.us let you bookmark pages and share them with the world.  By tagging the content (tags are keywords you apply to describe something) you could allow your bookmarks to be grouped with other peoples bookmarks under the same tag. 

Consider this.  The Awareness platform allows you to post new content.  That content can be a long rich document with attachments, photo-albums, voting, tags, discussions, maps and a few other things.  Thats wonderful but you likely still have most of your legacy content in your old-school-only-really-important-people-can-add-stuff kind of site.  Tere are likley no comments, tagging or any of the above features.  In an ideal scenario you could copy and paste that page into Awareness, but in most cases it creates duplicate content, and you might not really be the author.  However, by bookmarking that page in our system, you have the next best thing.  A content page that has all of the above features, and a link to the page.  So that bookmark page becomes a proxy for discussion and voting on that content.

This is especially handy when you find that buried long lost page on your old site.  Bookmarking it is like making the statement that this  page is still relevant to the business. Now feel free to bookmark this post and tag it as "smart"


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