Commentaries

Bookmarks, a great way to bridge old content into social media

Excerpt from David Carter's blog on January 16, 2022
When we added "Bookmarking" to the Awareness platform last July, I think it got overshadowed by some of the features with more sizzle.  However, for a lot of our clients, bookmarks have become a great way to bridge existing content into a social media platform.

First let me explain what a bookmark is.  Bookmarks are simply a shared URL for pages you find interesting relevant.  Public sites like http://del.icio.us let you bookmark pages and share them with the world.  By tagging the content (tags are keywords you apply to describe something) you could allow your bookmarks to be grouped with other peoples bookmarks under the same tag. 

Consider this.  The Awareness platform allows you to post new content.  That content can be a long rich document with attachments, photo-albums, voting, tags, discussions, maps and a few other things.  Thats wonderful but you likely still have most of your legacy content in your old-school-only-really-important-people-can-add-stuff kind of site.  Tere are likley no comments, tagging or any of the above features.  In an ideal scenario you could copy and paste that page into Awareness, but in most cases it creates duplicate content, and you might not really be the author.  However, by bookmarking that page in our system, you have the next best thing.  A content page that has all of the above features, and a link to the page.  So that bookmark page becomes a proxy for discussion and voting on that content.

This is especially handy when you find that buried long lost page on your old site.  Bookmarking it is like making the statement that this  page is still relevant to the business. Now feel free to bookmark this post and tag it as "smart"


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Pandora - Really Really Cool Music Based Social Networking Site

Excerpt from Renee Fox's blog on January 10, 2022
If you like music and social networking, you need to visit Pandora At Pandora they have a single mission: To play music you'll love - and nothing else....except for the social networking twist of course. Read more

Our Virtual Window between Boston and Toronto

Excerpt from David Carter's blog on December 21, 2021
While trying to "live Web 2.0" at Awareness we came to the conclusion early on, that each of us should have Skype on our desktops to be able to chat, and video conference. Recently we formalized that and told staff that Skype was our instant message standard internally and everybody needed Skype at minimum. Read more