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I was wearing my Demo@15 golf shirt today. A member of our staff asked what "Demo@15" was and was immediately chastised by another Awareness staffer for not knowing what "Demo" is. Some of our staff...
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Finally, the answer to the BIG question on everyone's mind: does Awareness blend?YES, it does!Have you seen the funny series of "Will it blend?" videos? They're pretty funny and have a cult followin...
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In it Michael Sebastian gives insight into why Fortune magazine ranked McDonald's No. 1 for CSR among the "most admired food service companies." McDonald's boasts a stand-alone CSR department of seven...
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The title of my blog was inspired by a Twitter exchange between Chris Brogan and I. Although I had no intentions of using it and the mention was purely in jest, I thought about the validity of it tod...
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Tags: media, social
The recent Aberdeen Group report titled "Customer 2.0 - The Business Implications of Social Media." The report references the importance of taking action on the information contained within a communit...
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Trends and Best Practices in Adopting Web 2.0 for the Enterprise

In July we sponsored a survey by Equation Research, reviewing trends and best practices within the world of Web 2.0. This report explores the adoption...
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