The Sg2 Community

We're excited about our submission for this year's Groundswell award. It's a company called Sg2 that has some very innovative ideas for how to leverage social media in their business. We submitted it in the "supporting" category, but I actually think it extends also into areas such as "energizing" and "listening" (a lot of social media sites have multiple business benefits). We launched their community in Q1 of this year, and we are already working with them on some exciting new ideas for improvements.

Homepage ( Hover over the image for larger view or Click here for new window )

When Sg2 called us they said they wanted to create a "virtual meeting place" for health care industry professionals from a wide variety of backgrounds, including strategic, operational, clinical, academic, technological and financial. Sg2's goal was to create the world's largest and most influential online community specific to health care.

The Community ( Hover over the image for larger view or Click here for new window )

One of the things we found especially interesting in their vision was that they didn't just want to augment their public website -- they wanted to replace it with a community. That's pretty forward-thinking.

Experts ( Hover over the image for larger view or Click here for new window )

The Sg2 online community provides an interactive forum for professionals to network and share leading practices with each other, as well as access the latest in health care research. The community enables members to interact with one another, submit questions to experts, and search through Sg2's vast library of research and resources.

Member Forum ( Hover over the image for larger view or Click here for new window )

Within 6 months of the launch of the site (launch date: March 10, 2022), almost 10,000 health care professionals are registered members of the Community, representing over 1,100 hospitals and health care organizations from 12 countries. Nearly 700 of the site users are non-Sg2 clients, which underscores the online community's broad appeal and tremendous value to stakeholders throughout the health care community.

Experts Insight ( Hover over the image for larger view or Click here for new window )

The site has a public face, but the majority of the content is reserved for members.

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