There's a lot of questions asked about the measurable business value of social media, and here's a great story -- straight from the customer -- the proves there is substantial value.
Bill Marriott, the CEO of Marriott International, has been blogging on an Awareness-powered community for about 1.5 years. He recently appeared on the NBC nightly news to talk about how he blogs (he describes how he writes his blog entry on paper because he doesn't know how to type). During his interview he drops this little pearl which may go unnoticed by some, but it was the highlight for me: Marriott says the blog is responsible for over $4M in incremental bookings (that's not a typo -- four million dollars). How's that for measurable results?
You can watch the video on Mr. Marriott's blog -- he blogged about the video himself!
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