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More positive commentary about Marriott's successful social media efforts
i saw another article about the success of Marriott's social media efforts. It's called The Bill Marriott Blog -- Is It a Success? Some interesting things about the article:
- It's written by someone focused on travel and tourism with an eye toward the business value of Marriott's social media effort
- The author initially admits she was skeptical about Marriott's efforts, but now sees it differently and as a success.
- It is positive about both Marriott's original CEO blog and their new chef's blog
- The article mentions how Marriott has actually realized incremental revenue from their CEO blog -- that sure contributes to a positive ROI!
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