More positive commentary about Marriott's successful social media efforts

i saw another article about the success of Marriott's social media efforts.  It's called The Bill Marriott Blog -- Is It a Success?  Some interesting things about the article:
  • It's written by someone focused on travel and tourism with an eye toward the business value of Marriott's social media effort
  • The author initially admits she was skeptical about Marriott's efforts, but now sees it differently and as a success.
  • It is positive about both Marriott's original CEO blog and their new chef's blog 
  • The article mentions how Marriott has actually realized incremental revenue from their CEO blog -- that sure contributes to a positive ROI!
Of course, we're thrilled with this because we built the social media communities mentioned in the article.

Tags: marriott, roi

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