i saw another article about the success of Marriott's social media efforts. It's called The Bill Marriott Blog -- Is It a Success? Some interesting things about the article:
It's written by someone focused on travel and tourism with an eye toward the business value of Marriott's social media effort
The author initially admits she was skeptical about Marriott's efforts, but now sees it differently and as a success.
It is positive about both Marriott's original CEO blog and their new chef's blog
The article mentions how Marriott has actually realized incremental revenue from their CEO blog -- that sure contributes to a positive ROI!
Of course, we're thrilled with this because we built the social media communities mentioned in the article.
In the last two years social media has become more than a buzz word, it has become a staple in day to day business. From collaboration tools to market...
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