Big Day for Awareness Platform

While the folks in marketing will issue a proper press release, I wanted to take a few lines to talk about why I am excited about our latest release.

Our latest release offers some great features. Last year we introduced "living profiles" giving each community the ability to add profile questions on-the-fly and find out more about their members. More importantly it allowed those members to find out more about each other. There were also some other great features like bookmarking, wiki's, tagging, geo-tagging. Administrators got some help with a bunch of enhancements, including word filters to take different actions on a post based on what words are in that post. I'm skimming the surface, but I'm happy to say none of that feels long-in-the-tooth and here we are pushing the envelope again today.

As you know, Awareness is an enterprise social media platform that our clients launch industrial strength communities and UGC campaigns. A feature I'm pumped about are "People Lists". Friends are important to public social media site, but that doesn't translate to Intranets (aren't people in the same company ALL friends?) or very purposed communities. Awareness gives individuals "people lists" that cane be used to set up content watches and permission what attributes of my profile different people can see. This takes the already granular permissioning that we already have, and puts more power in the hands of the individuals. Those members can also publish a "status" and decide who can see that. While we are on that theme, adhoc Groups are a feature that is in high demand. Our platform already has let community administrators create areas called Neighborhoods that closely mirrored exist company organization structures like "Sales", "Marketing". Communities can now let member s create groups without any administrator involvement. Those groups can be private or public collaboration spaces.

On the theme of "talk nerdy to me", I'm very jazzed about what we have done with our API. We have exposed just about all aspects of the platform via the API so customers can us as an powerful social media engine to drive apps that they develop, or just like before, use our exsiting templates and code to quickly enable communities. I have a list of cool little widgets and mashups I want to see in the platform and now I can get at them without even involving our core development team. Essentially the API gives our clients the social ingredients, and they can dream up all kind of interesting recipes. One of the first usea of the API was to create the MS SharePoint integration we also announced today. If you aren't comfortable with using an API, we also have Widgets you can drop in any web page. Over the coming weeks I'll try to post some code samples. There's a ton more stuff, so visit our site for details. I'll try to blog my perspective and samples.

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BY: Babak Samii (6/9/2021 1:01 PM)
COMMENT: Congrats on the launch, seems like big things are happening at Awareness. I'm curious to find out what type of reporting is in place for monitoring community activity and metrics (as was highlighted). Seems like this would be a useful tool for helping marketers prove the benefit of social media to their bosses...
Response: Great question and we'll get someone to post some screenshots. Lots of reports on user trends , \what are the popular categories for posts, what are the popular tags. While these don't necessarily answer ROI, they are hard data points that clients can multiple with their own valuations (what's their $ value of a new customer? etc.)

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BY: Joe Curry (6/24/2008 11:38 PM)
COMMENT: We're really excited about the Summer 08 platform release, especially the potential of the adhoc Groups. It will give our site members more flexibility to organically network and develop connections in addition to our more formally defined neighborhoods and category topics. I don't really know what an API is, but our IT guys' faces lit up when they heard the news about your expanded API. It's going to help us more seamlessly integrate conversations from our Awareness social media site with our intranet portal. Cool!
Response: Joe, glad you see the benefits. You remind me that sometimes we speak a little too "developer" here sometimes. Watch for a video I'll post covering API 101. :)

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Stop whining about ROI and start digging for numbers

I think ROI is hugely important, but lately people seem to be looking to a vendor for all the answers. The truth is you need to have your own answers...
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