Hi, my name is Robin and I have TRS

Actually I don't but nobody is believing that I have a flight attendant telling me the cabin doors have been shut as I fire them off a quick email (I know, I know, step 1 is admitting you have a problem).

I get car sick if I try and type on my blackberry from the back seat of a cab so I've been a fan of Jott for quite a while - it converts your voice into emails, reminders, lists, etc.  Their latest service - a Blackberry app - is something I'm hooked on and may mean that Dave will start driving with me again. It adds a "Reply via Jott" option to your Blackberry email and you just speak your reply which gets converted with surprising accuracy.

On its own, that would be cool but I also love the marketing campaign...  Terse Reply Syndrome is something you immediately "get".  The campaign works because it talks about a problem you've lived and a gives you  a solution that allows you to use the same tools you are used to using. Their  Viagra-styled, "when the moment is right" videos are great and promise "side effects" of longer more thoughtful replies, less thumb stress, and more free time.

Useful Web2.0 app meets smart marketing... nice.

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BY: Connie Bensen (6/15/2008 9:34 PM)
COMMENT: Too funny! And I will have to keep that in mind when I get responses from people on the move. Twitter has greatly helped with it in both directions - the expectation of a shorter response & of writing a shorter one. It's maybe changing our perceptions & making TRS more acceptable. It's taken me a long time to learn to write bulleted email. But when that's all that ultra busy people respond to then it is a necessity. It's becoming more of a habit...

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