Use of social media in direct marketing

Here's an interesting chart on how often marketers use social media in their direct marketing. MarketingVox has details on a report from the Direct Marketing Association on Web 2.0 — blogs, virtual words, social networks, user-generated content, RSS feeds and wikis.

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Trends and Best Practices in Adopting Web 2.0 for the Enterprise

In July we sponsored a survey by Equation Research, reviewing trends and best practices within the world of Web 2.0. This report explores the adoption...
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