Social Media Marketing from a Marketers Perspective

I read a lot.  There's a lot to read.  I get my Google alerts daily and I scan blogs of interest discussing, debating and reviewing the benefits, metrics and realities of SMM.  There's a lot of valuable banter happening out there in the stratosphere.

I thought I would take a minute to write just a plain old marketers view of how social media is impacting how I market.  Because it is impacting what I do and for those folks not yet engaged in all of the benefits that social media has to offer - this might give you some insight as to why its time to step it up.

My role, what I do and what I love to do is promote Awareness  - our events, community and our thought leadership content through any and every avenue possible.  I have fun doing this because the world of social media allows me to engage with and follow folks who have the same interests and want to hear what I have to say - and vice versa. 

Awhile back we (myself and my stellar sidekick and web guru Lucas) began the tedious task of placing ourselves in as many strategic locations as we could - to name a few; Digg, Delicious, Technorati, StumbleUpon, Twitter, Facebook, Reddit, Friendfeed and so on, and so on.

I have made it a point to follow folks that want to hear about social media - not just anyone to 'collect names and numbers'.  We also made it a point to build a website around information - not a sales pitch (although of course sales is our ultimate goal).  We want our prospects to be knowledgeable.   That knowledge will lead them to the right decision.  So when we drive people to our site via viral strategies they get what they expected.  Content.  My 'friends' are a mixture of both personal and professional and I do my best to not only talk about SMM but let people see a bit of my nature as well.  I don't think it has to be all business all of the time. Although a smidge daunting and overwhelming to be 'everywhere' as much as possible, the effort has most assuredly paid off.

Facebook and Twitter are now in the top 10 of our referring sites.  Not falling far behind are Digg, StumbleUpon and the like.  Through these avenues I can promote our company but more importantly the events and thought leadership content being created on our community.  The numbers speak for themselves.  It pays to engage.  More so, to have a voice - to speak up and to let people know that you have value to add.  Recently we held a webinar with Josh Bernoff that brought in about 1000 registrants - 25% of which came to us via the aforementioned social media sites as well as our own community.  Not bad!

So my advice to fellow marketers is this; build a community.  Engage with your customers, partners, prospects and peers.  Have a voice.  Listen and learn from others.  Use social media tools to help build your brand.  There is value - and there is a way to measure ROI you just need to engage to ask the right questions to get it.  It works.  What I'm doing here at Awareness is proof and I truly believe we've only begun to hit the tip of the proverbial iceberg.

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Social Media Ethics Questionnaire

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