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So this post has nothing to do with social media, web 2.0 or anything else normally written about in this community...but it is a story that I just ne...
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I spent some time at Harvard today speaking to Professor Andrew McAfee's MBA course "Managing in the Information Age (MIA)". I've been name dropping "...
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I was talking about FOAF in a post about LinkedIn. FOAF or "Friend of a friend" is a one of the staples of social media since it helps you find peopl...
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While trying to "live Web 2.0" at Awareness we came to the conclusion early on, that each of us should have Skype on our desktops to be able to chat,...
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Marc Orchant passed away today. Sadly I learned this in FaceBook by first noticing a few friends "statuses" referencing the sad passing of Marc Orcha...
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It was a pleasant surprise to find Awareness is included on the eContent list for 2007 of the "100 companies who matter most in the digital content in...
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I saw a story in Techcrunch today about CSY: New York chasing a suspect into SecondLife in the upcoming show. I've been on SecondLife and I thought i...
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I get asked this question all the time. How can we measure the ROI (return on investment) of an enterprise social media platform. Sometimes its easy...
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I received a link to a demo from the TED conference. If you are not familiar, TED is an interesting event in that its not just technology, its people...
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I checked my "sent mail" folder in Outlook and I slipped into old habits. I replied to a lot of customer emails that frankly should have been answered...
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Stop whining about ROI and start digging for numbers

I think ROI is hugely important, but lately people seem to be looking to a vendor for all the answers. The truth is you need to have your own answers...
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