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Get up to speed with the latest developments in Social Media Marketing here in the Learning area. Awareness presents a regular series of webinars and publications from the most innovative and influential voices in Social Media today.

Featured Whitepapers / eBooks

The Social Funnel: Driving Business Value with Social Marketing

Drawing on the experience of more than a dozen nationally and internationally recognized marketing experts such as David Meerman Scott, Paul Gillin, Erik Qualman, and Jason Falls, as well as representatives from social marketing's top-performing brands such as Major League Baseball, Demandware, Carlsberg, and Starwood Hotels, this eBook aims to help CMOs and social media strategists think about organizing and optimizing social marketing and lays out the steps and best practices to get the most value from social media investments.

Gaining an Edge with EdgeRank

Gaining an Edge with EdgeRank will give you an understanding of the EdgeRank algorithm and how your company can take advantage of this important Facebook variable. By optimizing for EdgeRank you will increase the effectiveness of your Facebook posts, yielding better returns in the long run.

A 4 Step Guide to Social Media Marketing Tactics

To help you find structure during the early stages of your tactical implementation phase, we've created a simple four-step process to guide you through. Following these easy steps will take the mystery out of starting your work in the social media world for the first time, and will jump-start your program and give you the momentum you need to start seeing success from your program as early as possible.

Selling Social Media to Executives: How to Pitch the Benefits and Get Buy-In

Since the rise of social media, we've been faced with countless ways to connect and interact with our customers. Established companies using traditional marketing have integrated aspects of social media into their marketing strategy. If you've picked up this eBook, you've likely heard of, are interested in or are involved in some type of social media marketing program. Social media has become a major part of marketing strategies and programs because of the many benefits of engaging with consumers. If everyone is jumping on the social media bandwagon, there has to be a reason, right? You may think so, but it's not always an easy sell to those in charge of marketing budgets. Here, we'll equip you with the information you need to show decision makers that social media will be a powerful addition to your marketing mix.

A Marketer's Guide to Social Media: Developing and Implementing a Social Media Marketing Strategy

Social media is being used by companies in every industry to reach new customers, increase sales, connect with partners, provide customer support and build buzz around their brand. You may be at an organization that's already testing social media channels, or one that's thinking about it. In either case, understanding the basics will give you a good foundation of knowledge to put a program into place. This e-book highlights several introductory social media marketing concepts and helps you and your organization make informed decisions on your social media program.

The Top 9 Social Media Metrics Marketers Need to Know

If you're managing or implementing the social media marketing strategy in your company, there's no doubt you've spent some time staring at numbers - followers, comments, influence - trying to figure out what it all means. Marketers are challenged with understanding what's good and bad, what says "success" and how to make sense of multiple sources of disparate data. If you are just getting started you are likely wondering where you're supposed to start, which can feel daunting. In this E-book, we've hand-picked several metrics considered to be key indicators of how your social media program is faring, and what it means for your ROI.

 

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