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Geo-Target Content on Facebook Fan Pages with the Awareness Social Marketing Hub

Awareness Social Marketing Hub adds location and language targeting for Facebook Page publishing, giving marketers the ability to manage a global Facebook presence and post hyper-targeted information to their fans based on language and location

Burlington, Mass. & Toronto, ON — December 7, 2021Awareness, Inc., provider of on-demand social marketing management software, today announced the ability for marketers to geo-target the messages they post to their Facebook  pages from the Social Marketing Hub.  The Social Marketing Hub is a leading enterprise-grade Social Media Management System (SMMS) that gives marketers the power to publish, manage, measure and engage with their marketing activities across key social media channels.

What this means for Marketers

Marketers can now use the Awareness Social Marketing Hub to send more targeted, relevant messaging to their Facebook fans based on location and language.  The ability to hyper-target messages within Facebook to specific languages or geography (country/region/city) means marketers can get more specific in their messaging and make their messaging more relevant to their fans.

Take, for example, a global retailer who is doing business in multiple locations across the world.  Using the Hub, the retailer can now target messaging based on user location, even down to the city level.  Or the retailer can send different messages based on the language of the target user.  Now they can send messages to French speakers in Montreal, for example, as well as a separate message to English speakers in the same region.  They may also choose to regionally target relevant messages.  For example, they could promote a specific sale to fans in Boston while sending a different targeted message to fans in Chicago.

Data on geo-targeted posts is stored within the Hub and Hub users can report on trends as well as gain insight into which posts are the most effective in each market. 

Facebook announced the availability of geo-targeting through the Graph API last week. It is now generally available as a core component of the Facebook publishing interface within the Social Marketing Hub and all current and future customers will have access. 

For questions on the new geo-targeting functionality please contact Awareness at 781-270-2400 or by email at info@awarenessnetworks.com


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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc

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