How We Do It

Awareness helps companies create and operate branded Web 2.0 communities by combining three essential elements:


Awareness is an Social Media Marketing Platform that combines User-Generated Content (e.g., blogs, wikis, discussions, photos, videos, etc.) and Social Networking (e.g., profiles, expert location, member searching, etc.) with Enterprise Security and Control. Read more about Awareness technology here.


Awareness designs, builds, and hosts Web 2.0 communities, combining our years of experience with our special tools to create feature-rich communities in a time frame to meet your needs. Read more about Awareness services here.

Best practices

Awareness provides expert assistance at every stage of a Web 2.0 community project, from design to roll out to managing on-going user participation. Read more about Awareness best practices here.