Best Practices

Designing, creating, and operating a Web 2.0 community is a new endeavor for most companies. Awareness can assist you with expert guidance based on our years of experience in helping many brand name customers.

We have a collection of best practices that can assist you in three major areas:

  • Community design. We're experienced in what works and what doesn't work. We can help you with community design, content organization, moderation, security, permissions, and all the aspects involved in building a Web 2.0 community. If you have your own designs, or are working with a third party design firm, we can work that way, too.
  • Community roll-out. We can assist you with techniques for how to generate initial content and how to successfully launch your community. We can even help promote it.
  • Managing user participation. You want your community to stay vibrant and active over time. We're experienced in ways to encourage and manage user participation so you get the most value out of your on-line community.
  • Consulting. Awareness can also assist you in strategic and project level consulting. We will lead your team through every step of a readiness review and community marketing strategy development process. To read more about our consulting offerings, review these two documents.