Technology: Overview

The Awareness Social Media Marketing platform serves the needs of three important audiences using a single Uniform Content Architecture:

Community Members

The richest participation experience. Every community has different goals and preferences, and Awareness allows you to create the participation experience that best matches your members' needs. You can employ any Web 2.0 technology—blogs, wikis, podcasts, photos, video, etc.—in an Awareness-hosted web community or you can incorporate Web 2.0 technologies into your Web properties through the Awareness API and widgets. Read more about how Awareness serves community members here.

Community Administrators

The most robust administration tools. Community administrators need the proper controls to ensure adherence to corporate standards, codes of conduct, and quality. Awareness provides a complete set of administrative functions to oversee and moderate a community including a set of reporting tools that allows administrators to examine who is participating in the community and how they are participating Read more about how Awareness serves community administrators here.


We provide widgets and API for developers. Developers are able to modify their websites using Awareness API and widgets. Our API and Widgets can be used to display community content on HTML pages, various web portals and Facebook. Awareness has a vibrant developer community where information on how to get the most out of the platform is shared.

Read more about how Awareness serves developers here.

Enterprise IT

Built for enterprise deployment. Awareness contains all the features required for secure, scalable enterprise deployment: integration with single sign-on and identity management systems, security, versioning and compliance, auditing, and backup and recovery, and more. Read more about how Awareness serves Enterprise IT needs here.

Web 2.0 Uniform Content

One architecture for all user-generated content. Awareness has a single architecture that deals with all forms of user-generated content (e.g., text, video, photos, etc.) in a uniform fashion. This creates a unified experience for users and eliminates integration issues that arise when using disparate tools. Read more about the Awareness Uniform Content Architecture here.