Technology: Uniform Content

In the Awareness platform, all content is the same, whether it came from a blog, a wiki, or a discussion forum—those are just presentation options for how users interact with the content. Once content is in the system, it's managed in the same uniform manner. Why is this important?

  • A unified community experience. Users don't have to switch between different tools for blogs, wikis, discussions, etc. Those facilities are all seamlessly presented to users in Awareness communities, and the user—and content—can freely flow from one to another. In this model it’s easier for the user to find and contribute content.
  • Integrated, common user benefits. Regardless of whether the content is presented as a blog, a wiki, or any other presentation vehicle, members have common features they can use across them all—searching, tagging, mapping, voting, calendaring, etc.—and administrators have common controls that span all content types for user management and content moderation.
  • Easier administration and moderation. Does it make sense to have to administer the wikis, posts, and discussion groups in your community separately? Not to Awareness or our customers. Because all the content is the same inside the platform, administrators have one set of controls to define user groups, privileges, categories, security, permissions, for the entire community, as well as one interface to moderate the content.
  • No integration hassles. If you've ever tried to integrate disparate tools into a unified community experience, you know how hard this can be. You won't suffer that pain with Awareness.
  • Easier API access. You won't need a separate set of APIs to get at content that was entered via a wiki, a blog, or a discussion—it's all the same content, so you use the same set of APIs.
  • Profile-rich content. All content in an Awareness community is tracked to the user who provided it. That means you can easily link to the profile of the person who submitted the content.
  • "Future proofing. " What new features are coming in Web 2.0? It's hard to predict, but the Awareness architecture allows us to incorporate them in a uniform way. For example, when we added tagging and mapping in the summer of 2007, they were immediately usable for all types of content—blogs, wikis, photos, videos, etc. This architecture allows us to keep you current with new features in the fast-changing world of Web 2.0.