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Get Serious about Social Media Learning

Get up to speed with the latest developments in Social Media Marketing here in the Learning area. Awareness presents a regular series of webinars and publications from the most innovative and influential voices in Social Media today.

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Featured Whitepapers / eBooks

The State of Social Media Marketing

The State of Social Media Marketing

Awareness Exclusive Whitepaper

In December 2011 Awareness surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. This report brings to you those insights and benchmarks to solidify your social marketing strategy, grow your social footprint and engage with your audiences for maximum return.


Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing

Winning the Customer

Exclusive Awareness Offer: Download Chapter 1 of Return on Influence for Free!

Understand the meaning of influence and how it is measured in the Digital Age. Learn to identify influencers and how to become one. Mark W. Shaefer analyzes real-life examples of digital influence strategies that are effective, sustainable and measurable.


The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

Winning the Customer

Exclusive Awareness Offer: Download Chapter 1 of The Shopper Economy for Free!

We hardly need a Nobel Prize winner to tell us that we havea poverty of attention—most of our daily lives are a testament to this. But from an economic standpoint, attention is scarce, andscarcity creates value. Attention is so valuable that it is becoming aliteral medium of exchange.


The Social Media Strategist: Build a Successful Program from the Inside Out

The Social Media Strategist

Exclusive Awareness Offer: Dexpertsownload Chapter 12 of The Social Media Strategist for Free!

Conquer the unique challenges of driving social media success within a large company. From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations.

2012 Social Marketing & New Media Predictions

2012 Social Marketing & New Media Predictions

Awareness Exclusive Whitepaper

We contacted business and marketing experts, marketing leaders and agency visionaries to create a list of top 2012 predictions and trends. This white paper contains their collective intelligence and insights for what is to come next year.




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