Social Media Scorecard

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Outstanding Social Marketing Brands of the Week


Since April 1, 2022 we have been monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

We are monitoring companies* with the largest Facebook and Twitter fan bases across select industries to chart growth of their fans and subscribers. We'll also highlight notable performances and attempt to identify corresponding marketing campaigns and initiatives to understand which social marketing tactics are best at generating an increase in following and engagement (and what doesn't).

Check back weekly as we analyze social marketing performance and highlight notable performances in our Social Media Scorecard!

Weekly Scorecard Reports

*Social media brands monitored: American Airlines, Delta, JetBlue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, Comics, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box


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