Weekly Social Scorecard

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Social Media Winners - April 17th-24th, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

Footware/Athletic Apparel- Change in Facebook and Twitter Fans
Fast Food - Change in Twitter Following
Beverages - Change in Twitter Following
  • For the third week in a row, Pepsi’s Twitters account was the only property to decrease in followers. Since this is officially a trend, it begs the question whether Pepsi is purposefully de-emphasizing Twitter in its marketing mix. If you look at the Pepsi homepage, there are links to Facebook and YouTube in the upper right of the screen. Twitter is featured on the vertical nav (along with Facebook again).
Twitter Following Change in the Beverage industry
Industry Analysis
Social growth 4.24
View more documents from Mike Lewis
*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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