Weekly Social Scorecard

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Social Media Winners - April 24th - May 1st, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

Favorite Foods Twitter
  • The Starburst Twitter account showed a large percentage growth, though they still severely lag behind their competitors in terms of fans (they have less than 1,500 fans while their competitors with the exception of Reese's all have over 10,000). Still, the growth can be attributed to more consistent content and engagement. From January 1st to March 13th they only Tweeted 5 times. Since March 13th, they have Tweeted almost every day and often multiple times per day, which has clearly contributed to their fan increase.
  • Marvel Comics Twitter growth was likely due to the lead up to The Avengers, and we expect that growth to continue next week during the release.
Comic Books Twitter
Airlines Facebook
  • Southwest Airlines showed strong Facebook growth, which is even more impressive considering they are already the leaders by far in the Airline category with over 2 million fans (no other competitor has over 600,000). Our data shows that after growing by a few hundred fans a day, Southwest started to add several thousand a day starting on April 23rd. They had some interesting posts around that time, such as the space shuttle landing at one of their airports and improving their rewards program, but that doesn't seem like it would be enough to push the needle this much, so they must have some other advertising initiative driving this.
Fast Food
Industry Analysis
Social growth 5.1
View more documents from Mike Lewis
*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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