Weekly Social Scorecard

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Social Media Winners - May 8th - May 15th, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

  • We have not yet written about the "Hospitality (Rewards Programs)" category in our weekly scorecards. This is a unique category in that the only way for these properties to increase fans is to increase enrollment in the program (it's unlikely large numbers of users will follow a rewards program they don't belong to). Starwood Preferred Guest had a significant Facebook increase this week, likely due to a partnership with the MERCEDES AMG PETRONAS Formula One Team.
  • Wendy's showed impressive Twitter growth. No specific campaign or event seems to have caused this, so this was likely due to some kind of advertising such as a promoted Tweet that didn't leave a footprint.
Fast Food
Beverages - Change in Twitter Following
  • Pepsi's Twitter account has turned around several weeks of follower decreases and are now in their third week of strong growth. This is again likely due to the #LiveForNow initiative. U.S. News & World Report recently covered this campaign.
  • Marvel seems to be riding three weeks of Avenger related Twitter momentum.
Industry Analysis
Social growth 5.15
View more documents from Mike Lewis
*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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